When we talk about branding, many think of logos, colors, and visuals. While these are key elements of a brand, a GREAT brand goes far beyond aesthetics; it’s about creating an entire experience that aligns with your brand’s identity and resonates deeply with your target audience. Imagine walking into a high-end fashion store. What do […]

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September 27, 2024

Mastering Experience Branding: Elevate Your Client Journey

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If you’re thinking of DIYing your brand, you’re in the right place. While I absolutely love doing the work for my clients, not every business owner is in the position to invest in working with me 1 to 1 and that’s ok. In fact, it’s more than ok because offering support to business owners who […]

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July 19, 2023

How to DIY your brand – the right way.

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Whether you have just trained in microblading, qualified as an aesthetician, or gone freelance as a hairstylist – as an aspiring beauty boss one of your top priorities should be to build a loyal clientele that loves what you do. However, with a saturated market and fierce competition, it’s crucial to establish a strong brand […]

Education

July 3, 2023

How to brand your beauty business to secure your first clients

manicure picture sugar branded

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I’m going to start with the list for you skim readers: The E-Myth Revisited by Michael E. Gerber – why most small businesses don’t work & what to do about it. You Are a Badass at Making Money by Jen Sincero – How to master your money mindset Key Person of Influence by Daniel Priestley […]

Education

June 27, 2023

3 Books that will transform your beauty business

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We’ve been creating beautiful brands for six years now and we’ve seen some pretty amazing things happen for our clients. From features in major magazines like Vogue to getting their products sold in big-name stores like John Lewis and collaborations with Nike – they’ve really been killing it. Of course, While we can’t take all […]

Education

June 20, 2023

How we helped our clients bag collabs with Nike and UpCircle

upcircle beauty produtcs

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Your brand is like a cake, there a so many uniquely chosen ingredients that go into making it taste and look a particular way and we need to get that recipe JUST RIGHT to really get that connection with your ideal client and see some amazing results. Some of the well-known brand elements (or ingredients) […]

Education

June 14, 2023

3 Essential brand ingredients that your business needs to flourish

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